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The traditional Market and Competitive Intelligence (M&CI) program is besieged with many challenges, such as managing multiple stakeholders, manual handling of large data volume, and a lack of clarity on the expectations from the program. Market & Competitive Intelligence (M&CI) professionals spend significant time manually collecting information and preparing deliverables, leaving less time for analyzing it. Consequently, this limits their ability to understand the implications of intelligence from the perspective of their stakeholders.